1.
#MyBrandStory: Encourage users to share their personal stories and experiences with your brand on social media, using a branded hashtag.
This will not only humanize your brand but also create a sense of community among your customers.
2.
Influencer Takeover: Partner with influencers who align with your brand values and let them take over your social media accounts for a day or week.
This will give followers an inside look at the influencer's life while incorporating your products into their content.
3.
User-Generated Product Reviews: Ask satisfied customers to submit video reviews of your products and feature them on your website or social media channels.
This will build trust in potential customers as they see real people sharing positive experiences.
4.
Share Your DIY Projects: If you sell DIY or crafting supplies, encourage users to share their creations using those products on social media, tagging your brand and using a designated hashtag.
This not only promotes user-generated content but also showcases the versatility of your products.
5.
Caption Contest: Post an image related to your brand and ask followers to come up with creative captions for it, then choose the best one as the winner.
This encourages engagement and creativity from followers while promoting user-generated content.
6.
UGC Photo Challenge: Create a monthly photo challenge where users can participate by submitting photos related to different themes or prompts that relate back to your brand values or products.
7.
Behind-the-Scenes Sneak Peeks: Give followers exclusive access behind-the-scenes of how your products are made or showcase the people behind the scenes working at the company through Instagram Stories, Facebook Live videos, etc.
8 .
Fan Art Showcase: Invite fans of TV shows/movies/books/etc.
, which align with our target audience/brand values)to submit fan art inspired by these works via Instagram/Twitter/Facebook/etc.
, tagging both our brand account + official show/movie/book/etc page (if applicable), using #FanArtFeature.
The selected fan art will be featured on our social media channels.
9.
User-Generated Recipes: If your brand sells food or beverages, encourage customers to share their own recipes using your products with a branded hashtag.
This not only promotes user-generated content but also showcases the versatility of your products and encourages new ways to use them.
10.
Charity Challenge: Partner with a charity that aligns with your brand values and ask followers to participate in a challenge where they have to complete a task (e.
g.
, running 5k, donating clothes) and post about it on social media, tagging both the charity and your brand.
11 .
Throwback Thursday: Encourage users to share old photos or memories related to your brand every Thursday using the hashtag #ThrowbackThursday or #TBT.
This can create nostalgia among followers while promoting user-generated content.
12 .
Customer Testimonial Videos: Ask satisfied customers if they would be willing to record short video testimonials talking about their positive experiences with your product/service/brand and feature them on your website or social media channels.
13 .
Virtual Try-Ons: For fashion/beauty brands, encourage customers to try on items virtually by submitting photos/videos of themselves wearing different outfits/makeup looks created from virtual try-on tools provided by the brand.
14 .
UGC Contest Giveaways: Host regular contests/giveaways where users can enter by sharing creative content related to our brand/products/services (e.
g.
, photo edits, videos, memes) using specific hashtags provided by us for each contest/giveaway period 15 .
Collaboration Campaigns: Collaborate with other brands/influencers/bloggers who align with our target audience/brand values/objectives/goals/etc.
, creating co-branded campaigns featuring both parties' products/content/etc.
.
16.
Fan Feature Fridays : Choose one fan every Friday based off submissions via Instagram/Twitter/Facebook/etc which includes how they use our products in their daily routine, what they love about them, why they recommend them to friends/family/etc.
, etc.
and feature both the fan's profile + original post on our social media channels.
17 .
User-Generated Challenges: Create challenges related to your brand/products that users can participate in and share their results on social media using a branded hashtag.
For example, a fitness brand can create a 30-day workout challenge or a skincare brand can create a 7-day skincare routine challenge.
18 .
Virtual Events: Host virtual events such as webinars, workshops, or Q&A sessions featuring experts/celebrities/influencers who align with our target audience/brand values/goals/objectives/etc.
, encouraging users to submit questions/topics of interest via Instagram Stories/Twitter Polls/Facebook Posts/etc.
.
19 .
Employee Spotlight: Showcase the people behind your brand by featuring employees' stories/interviews/photos/videos on your social media channels.
This not only humanizes your brand but also promotes employee advocacy and engagement.
20 .
UGC Influencer Campaigns : Partner with influencers who have high engagement rates and ask them to promote user-generated content related to your brand/products/services through sponsored posts/stories/videos incorporating the influencer's own creative spin/personality/tone/style/etc.
.